Unconventional oil and gas production was able to blossom in the United States because of economics, institutional underpinnings, and regulatory forces unlike anywhere else. In the U.S., landowners have rights to the minerals underfoot and regulatory institutions encourage competition in production and pipeline transport resulting in savings to U.S. consumers. While we cannot predict how things will turn out, uncertainty in the energy industry has led to innovation in technology in the past and 2020 presents another opportunity to do so.