In today’s hyper-competitive tech landscape, innovation moves fast—and so do the threats to your intellectual property. This CLE is designed specifically for legal professionals who want to stay ahead of the curve when it comes to safeguarding both the brand and the brain of their company or clients.
We’ll dive into the strategic protection of IP portfolios across two critical fronts: external branding and internal technology. From navigating the nuances of trademark enforcement in an increasingly global marketplace, to maximizing patent protection for software, and core technologies, this session will unpack best practices, common pitfalls, and emerging trends.